Word: neuharth
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Even USA Today's most acerbic critics admit that the paper is a testament to the energy of Allen Neuharth, 63. In the paper's early months, he banged out headlines and sent hundreds of peach-colored notes critiquing each day's issue. Said an editor: "When Al wants to water-ski, we all row a little harder...
...owns two homes, six 1926 Royal typewriters and has an ego to match his $1.5 million earnings. During the past six months, Neuharth has roamed the U.S.A. in a specially outfitted $350,000 bus writing two columns a week for USA Today with the help of a six-person retinue. What will he do, come 1989, when USA Today's first editor, John Curley, 48, succeeds him as chairman? Says Curley: "Neuharth's role will be whatever he wants...
When Gannett President John Curley wanted to alert Chairman Allen Neuharth that their five-year-old national newspaper (circ. 1.5 million) had broken into the black, the telegram was as short and peppy as any USA Today headline: MCPAPER HAS MADE IT. Thanks mainly to a 45% increase in ad revenues over last year, USA Today converted a nearly $900,000 loss in April to a $1.09 million profit in May. That was a pittance compared with the losses of nearly $400 million that Gannett is reported to have suffered since USA Today hit the newsstands in September...
...graduate of the Columbia School of Journalism, Curley, like Neuharth, began his career as a reporter for the Associated Press. He joined Gannett in 1969 as suburban editor of the Rochester Times-Union and rose quickly, becoming company president in 1984. Said Neuharth of his successor: "He's a reporter who knows how to pay the rent...
...Today, is far from being a financial success. While its circulation is a robust 1.4 million, the paper attracts little national advertising. As a result, analysts estimate, it lost $85 million before taxes last year, bringing the total since the paper was founded to some $340 million. Nonetheless, Neuharth remains confident that it can be turned around. Curley probably shares that optimism. One reason: he was USA Today's first editor...