Word: neuharth
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...affordable (25?) Monday-to-Friday daily paper from the nation's biggest newspaper chain, the Gannett Co. USA Today's launch will cost $20 million to $25 million, industry analysts say, and the paper will require at least as much next year. Contends Gannett Chief Executive Allen Neuharth, 58: "A large segment of the public has a voracious appetite for information that is not being satisfied...
...idea for USA Today, which now occupies 160,000 sq. ft. of a Rosslyn, Va., office tower overlooking the capital's monuments, was nurtured about three years ago in a bungalow mere blocks away from Neuharth's home in Cocoa Beach, Fla.; the Gannett team worked behind windows coated with reflective paper to discourage the curious. By April 1981 the plan had progressed to prototype issues, which were mailed to public figures, journalists and financial analysts for comment. Some of the reaction was pungent. Publisher Joe Murray of the Pulitzer-prizewinning Lufkin, Texas, News returned his dummy issue...
...sixth largest media company (reported 1981 sales: $1.4 billion), it specializes in small, mostly monopoly markets. Of its 88 dailies, only three, including morning-evening combinations, have weekday circulations above 150,000. Some critics contend that the new paper is a personal bid for recognition by the driven maverick Neuharth; they find evidence even in the office suites of USA Today, which are decorated in black, white and gray, the only colors Neuharth wears in public. Says one Gannett insider: "It's Al's ego trip." Responds Neuharth: "The decision was not glandular, it was aided by research...
...problem, says John Reidy of Drexel Burnham Lambert Inc., is "picturing the typical reader of USA Today. I'm not sure how clearly I see this ephemeral reader." Neuharth counters that "there are millions of gypsies in this country, and if they are normal, they have retained an interest in the locations where they have lived or worked...
...make decades ago. Perhaps it is no accident that the papers Hearst owns in Los Angeles, Boston and Seattle are the troubled second papers in those cities. "The Hearst papers have been on a downhill slide for 30 years and are now a third-rate chain," says Allen H. Neuharth. The arrogance of Neuharth's remark comes from his success in building up the profitable Gannett chain of more than 80 newspapers, many of them local monopolies. Most exemplify the new blenderized newspaper, which leaves no mark because it has so little sting. But if newspapers are similar...