Word: neuman
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Dates: during 1990-1999
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...part, U S West has made what some see as a prescient investment in % the movies and TV shows that will be carried over the information highways no matter who owns them. According to W. Russell Neuman, a communications expert at Tufts University, U S West has profited from the lesson Sony learned when it lost the VCR wars a decade earlier. Sony's Beta lost out to VHS because its competitors made better deals with the folks who held the intellectual- property rights -- in this case, the movie companies. That, says Neuman, is why Sony bought CBS Records...
...government to ease restrictions against cross-ownership, not tighten them. "If the law were changed tomorrow," says TCI CEO John Malone,"I believe there would be a wholesale merger of the telephone and cable companies." Some think it has already begun. "The train is leaving the station," says Professor Neuman. "And everybody is scurrying to get on board before it departs...
...anticipation of that day, the networks are fighting to be freed from government regulations that have prevented them from owning more than a small portion of the programs they air. They won a victory last week when the Federal Communications Commission significantly relaxed those restrictions.) Predicts W. Russell Neuman, author of The Future of the Mass Audience: "You'll have a television network that, instead of giving you The Cosby Show at 8 o'clock on a particular evening, gives you the peacock instead. Then the peacock turns to you and says, 'What do you want to watch...
However, Russell Neuman, director of the Murrow Center at Tufts University, predicted a future for television very different from that of the other speakers...
COMPLETELY MAD by Maria Reidelbach (Little, Brown; $39.95). For almost 40 years, American adolescence has been incomplete without a case of acne or a subscription to Mad magazine. This bright chronicle explains why the latter, at least, is true. While Alfred E. ("What -- Me Worry?") Neuman has watched two generations age, the sophomoric magazine has made the best of what its creator considered "a corrupt society...