Word: neuroconsult
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Those kinds of options have produced a boom across Europe in neuromarketing consultants, including Neuroconsult, which hung out its shingle in Vienna earlier this year and is run by Peter Walla, a neurobiologist who teaches at Vienna University and two other schools. German researcher Peter Kenning says when he did a Google Internet search on the term neuromarketing five years ago, he turned up a couple of hits. Today a similar search yields more than 200,000. FMRI technology emerged only about 15 years ago. Efforts to combine it with marketing began in the late 1990s. (Neurosense was launched...
Those kinds of results have Neurosense clients coming back for more. And new neuromarketing consultants are also cropping up across Europe - like Neuroconsult, which hung out its shingle in Vienna earlier this year and is run by Peter Walla, a neurobiologist who teaches at three schools, including Vienna University. German researcher Peter Kenning says when he did a Google Internet search on the term neuromarketing five years ago, he turned up a couple of hits; today, a similar search yields more than 200,000. FMRI technology emerged only around 15 years ago. Efforts to combine it with marketing began...
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