Search Details

Word: neuroconsult (lookup in dictionary) (lookup stats)
Dates: during 2006-2006
Sort By: most recent first (reverse)


Usage:

Those kinds of options have produced a boom across Europe in neuromarketing consultants, including Neuroconsult, which hung out its shingle in Vienna earlier this year and is run by Peter Walla, a neurobiologist who teaches at Vienna University and two other schools. German researcher Peter Kenning says when he did a Google Internet search on the term neuromarketing five years ago, he turned up a couple of hits. Today a similar search yields more than 200,000. FMRI technology emerged only about 15 years ago. Efforts to combine it with marketing began in the late 1990s. (Neurosense was launched...

Author: /time Magazine | Title: Marketing: What Makes Us Buy? | 9/17/2006 | See Source »

Those kinds of results have Neurosense clients coming back for more. And new neuromarketing consultants are also cropping up across Europe - like Neuroconsult, which hung out its shingle in Vienna earlier this year and is run by Peter Walla, a neurobiologist who teaches at three schools, including Vienna University. German researcher Peter Kenning says when he did a Google Internet search on the term neuromarketing five years ago, he turned up a couple of hits; today, a similar search yields more than 200,000. FMRI technology emerged only around 15 years ago. Efforts to combine it with marketing began...

Author: /time Magazine | Title: Brain Sells | 9/10/2006 | See Source »

| 1 |