Word: neurone
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Dates: during 2000-2009
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...field got a high-profile, scholarly boost two years ago when a study by Baylor College of Medicine in Houston - which was published in the academic journal Neuron - used FMRI technology to determine that cola drinkers subconsciously have warmer feelings for the Coca-Cola brand, and that gives Coke an edge over Pepsi, even though Pepsi performs as well as Coke in blind taste tests. Brain scanning is the field's dominant technology, but other technologies and techniques are used as well, often in conjunction with FMRIs. Magnetoencephalography (MEG), a technology that can read electrical signals pulsating from brain cells...
...thought to turn immediate experiences into long-term memories. Cortex Pharmaceuticals in Irvine, Calif., meanwhile, is testing compounds that accomplish something similar more indirectly. Those molecules amplify the response of brain chemicals called AMPA receptors, among the first players in a long biochemical cascade that takes place in the neuron as it encodes memory. The first of those ampakine molecules has been shown in a recent study to boost the attention and mental performance of healthy, sleep-deprived men. The more powerful compounds in Cortex's untested arsenal, says CEO Roger Stoll, may bolster long-term memory without inducing...
Greg P. Gasic, an instructor at HMS and editor of the scientific journal Neuron, to which Hyman has been a contributor, calls the Summers-Hyman relationship “synergistic...
Before this technique, the best method of tracking neuron responses were electrodes, which were limited to showing “impulses only in one or a very few cells at a time,” wrote Dr. David H. Hubel, HMS professor of neurobiology. “The power of [this] method is that you can see a large number of cells at once...
...allows you to see a complete circuit [of nerve cells] for the first time in its entirety,” said Reid, who is also a professor at HMS. “It gives you an immediate bird’s eye view of what the brain is doing, neuron by neuron...