Word: neutralization
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Dates: during 1960-1969
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...well; the Soviet leader drew fewer than 50.000 during his ceremonial motorcade to visit Scharf. Along the way, low whistles (the Viennese version of the Bronx cheer) punctuated thin, tired applause. But Khrushchev seemed not to notice, expressed his hope that "the good atmosphere of peace-loving and neutral Austria will favorably influence the results of our forthcoming meeting...
...improve matters. The U.S. South was again aflame on the issue of integration-and, however skillfully handled by the Administration, the U.S. Government had once more been forced to intervene forcibly. In Geneva, U.S. efforts, at separate conferences, to achieve an agreement on nuclear test suspension and a neutral Laos were bogged...
...little red book nestled in his glove compartment-the Guide Michelin, France's gastronomical bible, maker and breaker of restaurant reputations from Paris to the Pyrenees. But in the U.S., tourists tend to take better care of their cars than of their stomachs. Four years ago, the dietetically neutral Socony Mobil Oil Co. joined forces with the Simon & Schuster publishing company in a venture to reduce the U.S.'s highway heartburn: a seven-volume domestic imitation ($1 a volume) of the Guide Michelin. Last year, Mobil Travel Guides covering the Northeastern States and the South Central and Southwestern...
...brocade, and in all colors, thus setting them apart from that older fashion cliche, the little black dress. The fall collections suggest that most people have already had enough of this spring's overaccent on garish pinks. Designer Bill Blass of Maurice Rentner is leaning heavily on the neutral shades-"the wet sand and mushroom colors...
Scholarspeak is easy to pick up. Anyone can master its few mechanical rules. Use the passive voice whenever possible, keep sentences and paragraphs long, verbs neutral and even drab, and nouns abstract. Load your sentences up with these abstract nouns until they're just about ready to break. But above all, of course, keep the tone dry and pompous...