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Word: neutralization (lookup in dictionary) (lookup stats)
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Usage:

Keepers of the p.c. flame have renamed New York's grand old Bronx Zoo -- to be known henceforth as the International Wildlife Conservation Park -- feeling that the word zoo has taken on unfortunate connotations. But to be fair, how about neutral names for animals whose names have unsavory second meanings...

Author: /time Magazine | Title: Word Watch: Feb 15, 1993 | 2/15/1993 | See Source »

Valentine's Day is supposed to be red. But sometimes it turns out pink. Red is the color of gender-neutral, deep-felt energy and excitement. Pink is the color of saccharine sweet forced-feminine girl stuff. Pink is the color of mush...

Author: NO WRITER ATTRIBUTED | Title: Thoughts from the Heart | 2/13/1993 | See Source »

...Beginning of a Neutral Dialogue...

Author: By Melissa Lee, | Title: Reflect on the Future Of Black-Jewish Relations | 2/12/1993 | See Source »

...beginning of a neutral dialogue in a very peaceful time," Ogletree said. "What we accomplish now will be very useful in overcoming difficulties in future months and years...

Author: By Melissa Lee, | Title: Reflect on the Future Of Black-Jewish Relations | 2/12/1993 | See Source »

Feeling that the word impotence had perjorative implications, a scientific panel last week suggested replacing it with a more neutral term, erectile dysfunction. Such coinages seem to be becoming increasingly common. Some other real and fanciful euphemetamophisms of ordinary language...

Author: /time Magazine | Title: Word Watch: Dec 21, 1992 | 12/21/1992 | See Source »

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