Word: nevadas
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Dates: during 1960-1969
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Under One Management. Born in Missouri, the son of a Baptist minister, Eaton tried Mammon's way first, took an unsuccessful flyer at gold mining in Nevada before settling down to his life's work in Southern California in 1917. He took over a failing cemetery, pioneered the concept of pay-now-die-later, which he delicately dubbed "The Before-Need Plan." Prices at Forest Lawn begin at $385 for the cheapest grave; after that, there is literally no limit. Eaton put up giant billboards all over Los Angeles, traded heavily on Adman Bruce Barton's slogan...
...Brunswick, N.J., where Joyce Kilmer is said to have written his verses praising trees, a leading botanist last week blamed them for their role in one of civilization's greatest concerns: air pollution. At a biometeorological conference at Rutgers, University of Nevada Professor Frits Went stated flatly that trees foul the air with ten times more pollutants than all of man's fires, factories and vehicles...
Eastern Branch. Judge Wright and other faculty members (ten judges, two professors of law) have tried to remedy that lack at the National College of State Trial Judges on the Reno campus of the University of Nevada. The stu dent body consists of 96 recent recruits to the bench in 45 states; they range from a Philadelphia Negro judge to a jurist from Fairbanks, Alaska. First proposed in 1961 by Supreme Court Justice Tom Clark, the school has been financed by the W. K. Kellogg and Max C. Fleischmann foundations, may soon have an Eastern branch as well...
Solomon's Wives. To cope with this sewage glut and salvage Tahoe from pollution required the harnessing of stubborn private interests, bickering bureaucrats, and jurisdictional factionalists. To indicate the prickly enormity of the problem, Tahoe is administered not only by the two states (California and Nevada) whose border virtually bisects the lake, but also by five counties and 64 governmental agencies. Last week, as if all of Solomon's wives had for once displayed the wisdom of Solomon, these groups agreed on a simple solution that by 1970 will forever end the threat of pollution at Lake Tahoe...
Veteran Director Henry Hathaway delivers every shock of the linear plot without striving for subtlety. Among the sweaty stereotypes encountered, Brian Keith rings true as an amiable peddler who teaches young Nevada how to shoot. Keith warns the lad to give up his search for the killers, or "root with them in the garbage." Nevada prefers to root, and finds plenty of raw material. A winsome Kiowa Indian prostitute (Janet Margolin) and a Cajun slattern (Suzanne Pleshette) lend immoral support before he finally corners and cripples the third and last gunman (Karl Maiden) after joining his band of cutthroats. Nevada...