Word: neveral
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...advertisers, it's never easy to sit out the Super Bowl. Sure, the spots are pricey - between $2.5 million and $3 million for this year's game, which will be played on Feb. 7. But the 100 million-strong audience, which includes a slew of people tuning in solely to dissect the commercials, almost guarantees instant brand buzz. No one knows this better than Pepsi, which has produced some memorable Super Bowl spots: a sweltering Cindy Crawford sipping on a Pepsi while a couple of adolescent boys admire the can, Britney Spears gyrating for the camera, those stupid dancing bears...
...broadcast the game, just sold out its Super Bowl ad inventory, and stalwarts like Coke and Anheuser-Busch are still running spots. "This is our big effort for 2010 and beyond," says Hobart, the Pepsi marketing executive. "We think it's a flagship for our company. But I would never say we wouldn't entertain Super Bowl advertising again." If Pepsi realizes it fumbled by skipping this year's Super Bowl, there is no doubt that it will rush right back into the game...
...never like to focus on one player,” Buesser said. “You have to get past five players to get that shot…we respect every player...
...play defense (it takes 300 milliseconds for a keystroke to travel halfway around the world). Far better to be on the prowl for cybertrouble and - with a few keystrokes or by activating secret codes long ago secreted in a prospective foe's computer system - thwart any attack. Cyberdefense "never works" by itself, says the senior Pentagon officer. "There has to be an element of offense to have a credible defense...
...health scare suffered by the normally robust President is a major worry for Dilma, who has never run for office and is little known and - so far at least - little liked. Although she is widely respected as hardworking and competent, she also has a reputation for being domineering and authoritarian. Analysts agree that for Dilma to have any chance of being elected, she'll need the popular Lula by her side...