Word: nevill
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Dates: during 1980-1989
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Some businessmen and economists argue that American companies must assume considerable blame for their failure to sell more of their products abroad. Says Charles Nevil, president of the Meridian Group, a Los Angeles-based export-management firm: "American firms have a basic indifference to exports. The hard dollar wasn't the cancer, and the soft dollar isn't the cure" for the deficit. If American exports are to grow, companies must become more adept at satisfying the needs and tastes of foreign consumers...