Word: new
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Dates: during 1990-1999
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This is ground zero of the New Economy? At age five, Earth's Biggest Bookstore is now Earth's Biggest Selection, in keeping with Bezos' plan for world domination. Meaning what, exactly? Well, in a sense, Amazon isn't about technology or even commerce. Any moron can open an online store. The trick is showing millions of customers such a good time that they come back every few days for the next 50 years. Amazon is, like every other site on the Web, a content play...
What Johnson and other believers agree on is the wisdom of the company's relentless reinvestment in new markets in lieu of banking premature profits. Bezos' strategic analysis goes like this: customer acquisition is only going to get harder tomorrow, so you have to grab every customer you can today. For those 13 million customers translate into dominant market share. And dominant market share means the power, for instance, to strong-arm suppliers for better deals, which could lead to profitability. BMVP2000...
...store to more than a dozen, and from 1,100 to more than 5,000 love-it-or-leave-it, multitasking nomads. Ask the average Amazon employee for his or her business card. He will stammer and pat his pockets, explaining that, well, his number changed; she has a new job title; their group just moved; the new cards aren...
...crates arrive at a central point where bar codes are matched with order numbers to determine who gets what. Your three items end up in a 3-ft.-wide chute--one of several thousand--and are placed into a cardboard box with a new bar code that identifies your order...
Seattle 93,000 sq. ft. Fernley, Nev. 332,650 Grand Forks, N.D. 130,000 Coffeyville, Kans. 750,000 New Castle, Del. 202,000 Campbellsville, Ky. 770,000 McDonough...