Word: new
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Dates: during 2000-2009
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...expecting their first child. (They ended up having twin boys.) The baby books he devoured contained a fact that caught his attention: pregnant women and infants should avoid dry cleaning because of the toxic chemicals used in the process. When he had trouble finding a greener cleaner in New York City, Kistner had an epiphany - he'd start his own. The result is Green Apple Cleaners, which uses a variety of environmentally friendly methods to dry-clean suits, shirts and dresses. "I knew there had to be a better way," says Kistner. "When I couldn't find it, we made...
None tougher than finding a second act. The New Zealand family of diaper-clad tot Cory Elliott - whose bobbing to Beyoncé's "Single Ladies" has garnered 4.3 million views since January - acted fast by grabbing the domain SingleBabies.com and lining up a greeting-card site as a sponsor. But Cory's dad Chester says he has hopes to branch out beyond Beyoncé. "I'm sure with the moves I've seen [Cory] pull, we'll get something pretty good," Elliott says. "He just always does them when I don't have a camera...
...green cleaning is to use liquid carbon dioxide. CO2 is nontoxic - thankfully, since so much of it is in the atmosphere. In CO2 cleaning, clothes are put in a vacuum chamber with gaseous and liquid CO2, which dissolves dirt and oil. The drawback here is price: a new CO2 dry-cleaning machine can run more than $100,000. Cleaning green "does take longer and cost more," admits Kistner. How much more? Green Apple charges at least $6.16 to clean a shirt using wet methods or CO2. (See TIME's special report on the climate change summit in Copenhagen...
Despite these relatively high prices, Green Apple has found a niche among the more environmentally sensitive citizens of New York and New Jersey. Before Kistner opened his first store, he had 1,000 customers signed up, and today there are three Green Apple Cleaners in the metropolitan area. It may help that Kistner throws in a few green extras, paying customers to return hangers and employing reusable or biodegradable plastic bags. Outside major urban areas like New York, environmentally friendly cleaners can be tougher to find. But the company Green Earth Cleaning has licensed its technology to launderers around...
...above that storm. David Voetmann, along with aircraft designer Tom Hamilton, hatched the idea for the company in 1998. A former pilot who flew relief and medical-evacuation missions for a host of organizations in Africa, Voetmann realized in the '80s that someone had to develop a new bush utility plane, since refurbishing engines of old models like the Beaver was no longer cost-efficient. So he partnered with Hamilton and began tapping on the doors of nontraditional investors: missionary-aviation organizations. His hope was that they would provide seed money in exchange for Kodiaks at cost...