Word: newberg
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Dates: during 1950-1959
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Automobiles. Detroit is upping its estimate that 6,500,000 to 7,000,000 cars will be sold in 1960, including half a million imports, said W. C. Newberg, executive vice president of Chrysler Corp. No one is now thinking of a range much below 7,000,000 units. Reason for rising optimism: the large number of sales deferred by this fall's steel shortage, plus "the excitement over the new economy cars that has helped to stimulate sales in all other price classes...
...when two forward-looking vice presidents quit last week: No. 4 Man James Cope and West Coast Plant Boss Robert T. Keller, son of former President K. T. Keller. But President L. L. Colbert denies persistent reports that he will move up to chairman and that Veep William C. Newberg will become president...
Three, Not One. To pep up its dealer organization, Chrysler is working on a plan to set up separate dealerships for Plymouth, currently sold by Chrysler, Dodge and DeSoto dealers, will also put together a corporate marketing organization under Automotive Group Vice President William C. Newberg. It will bring top management closer to dealers, try to take some of the load off divisional and regional sales managers. Says one Chrysler executive: "We want them to sell three cars and make $100 on each rather than sell one car and try to make...
...William C. Newberg, 45, Colbert-trained president of Dodge, to automotive group vice president in charge of all vehicle divisions and the MoPar division (truck and auto parts...
...engine which will power half of Dodge's ten 1953 models. The new engine, a smaller version of Chrysler's "Firedome," has 140 h.p. (v. 103 h.p. in the old six-cylinder engine), will push the car up to around 100 m.p.h. Bill Newberg, who boosted Dodge from eighth to sixth place last year, is raising 1953 production schedules by 25%, to 312,000 cars. Said he: "We'll be knocking on the sales door right behind the first three...