Word: newberg
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Three, Not One. To pep up its dealer organization, Chrysler is working on a plan to set up separate dealerships for Plymouth, currently sold by Chrysler, Dodge and DeSoto dealers, will also put together a corporate marketing organization under Automotive Group Vice President William C. Newberg. It will bring top management closer to dealers, try to take some of the load off divisional and regional sales managers. Says one Chrysler executive: "We want them to sell three cars and make $100 on each rather than sell one car and try to make...
...William C. Newberg, 45, Colbert-trained president of Dodge, to automotive group vice president in charge of all vehicle divisions and the MoPar division (truck and auto parts...
Automen, who have been talking of heavy competition next year, got the first real taste of what is to come. Putting the 1953 Dodge on display last week, President William C. Newberg announced that Dodge had spent $65 million to turn out a car "with everything new except the tire size." Newberg had another pleasant surprise: while prices of two models were raised slightly, four of the ten were cut from 53? to $258 under the 1952 line...
...engine which will power half of Dodge's ten 1953 models. The new engine, a smaller version of Chrysler's "Firedome," has 140 h.p. (v. 103 h.p. in the old six-cylinder engine), will push the car up to around 100 m.p.h. Bill Newberg, who boosted Dodge from eighth to sixth place last year, is raising 1953 production schedules by 25%, to 312,000 cars. Said he: "We'll be knocking on the sales door right behind the first three...
...half a day. Because of lack of time, Coaches McElroy & Hub-bard showed their pupils how to score a touchdown but not how to kick a goal afterwards. Reed's team proceeded to whip Multnomah College (a Y. M. C. A. school) and Pacific College of Newberg, Ore. (a Quaker school once attended by Herbert Hoover), each by the margin of a point after touchdown (knowing nothing better to do, they passed). Then they licked a CCC team at Camp Goldendale. Wash. Last fortnight, having topped off their five-game season with a six-touchdown victory, they became...