Word: newe
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Dates: during 1930-1939
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...retire at 44 from an industry that wouldn't let him quit, who had later founded blazing Chrysler Corp. on the ashes of the dying Maxwell-Chalmers fire, had agreed to buy Dodge. The price suited Walter Chrysler, right down to the ground: $170,000,000 in new Chrysler stock. Without turning over a penny of cash Chrysler Corp. had taken over all the floor space and forge and foundry facilities it needed to drive from No. 5 in the industry to the No. 2 position it holds today. (No. 1, General Motors: No. 3, Ford...
...that night (carrying canvas signs: CHRYSLER CORPORATION, DODGE DIVISION) was the husky, jut-jawed Chrysler general manager whom Walter Chrysler described to his biographer, Boyden Sparkes, as "a great production man." That night at Detroit "K. T." had stayed close to the phone and when Walter Chrysler called from New York ("We've bought the Dodge-put up your signs") he knew what to do. Within a year he was president of Dodge and his brilliant production methods, stemming from the machine-shop where he had worked as a horny-handed mechanic, were driving Chrysler spectacularly into then motor...
...first two years in his new job K. T. Keller steered Chrysler Corp. through some muddy business roads, but Chrysler's sales hit their top in 1937: $769,807,839. And when Chrysler's report for the first six months of 1939 was published in August, he had some sensational news for U. S. business. After a miserable depression year, Chrysler's sales had jumped to $342,788,293, up a whacking 82% from the first half of 1938. For the rest of this year Chrysler, like the rest of the U. S. motor industry (see below...
This week the doors of Manhattan's garish Grand Central Palace open on the biggest, brightest, costliest annual U. S. coming-out party: The National Automobile Show. For their 40th debut U. S. motormakers have plenty of shiny new models to show, plenty of bright new points to talk about...
...with profits down as much as 70%, total production little more than half of 1937. But the close of the 1939 automobile year on September 30 showed: 1) profits up moderately; 2) total production of 3,587,000 units (4th best year since 1929) up 33% over 1938; 3) new car stocks not over 147,000 units-within 2% of their historic 1938 Sept...