Word: newe
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Dates: during 1940-1949
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Record dealers knew the reason for the switch: LP records, made not only by Columbia but by 21 other manufacturers, have been outselling RCA's 45, although RCA sales have been picking up since its new promotion campaign (TIME, Sept. 5). Announcement of the new machines stirred up more gossip that RCA would soon put its classical music on LP records, keep making the 45s for popular tunes only...
...advertising world, the quipsters say, every agency has a special back door to accommodate its swarms of vice presidents. Last week, Manhattan's McCann-Erickson, Inc., fifth biggest U.S. agency,* had to enlarge its doors. It added four women to its present complement of 40 male V.P.s. The new veeps: Alberta Hays and Margot Sherman, both heads of copywriting groups; Florence Richards, an account executive, and comely Dorothy B. McCann, an executive producer in the radio-TV department and wife of McCann-Erickson's Board Chairman Harrison King McCann...
Experiments in Colorado date back to 1926. They were abandoned in 1929 as unnecessary when new petroleum reserves started coming in, were revived during the wartime oil shortage. At that time Congress appropriated $30 million for large-scale research in synthetic fuel. It seemed a good gamble; geologists estimate that U.S. shale reserves might yield 365 billion barrels of oil, enough to fill U.S. industrial needs for 180 years at the current rate of consumption...
Impressed by the success of cut-rate fares, scheduled airlines last week announced a new batch of low fares on transcontinental and transatlantic runs. Among them...
...scheduled North Atlantic flights from January through March, there will be 15-day round-trip fares at only 10% more than the regular one-way fare. Thus, a New York-to-London winter round trip will cost but $385, v. a regular round-trip fare...