Word: newe
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Dates: during 1960-1969
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...than $25 billion, and the number of foreign branches has expanded from 44 in 1966 to 96 now. Four years ago the BankAmericard operation counted 1,300,000 cardholders in California; it now has 27.5 million cardholders in 48 states and 40 foreign countries, and is adding a million new customers a month...
...marketing, the key to growth is anticipating, even creating, demand for new products-and some of them surpass yesterday's wildest fantasies. Four-color, full-page advertisements for one such item have been appearing in Mademoiselle, Harper's Bazaar, Cosmopolitan and other publications. An unclothed, deadpan model looks out from under the slyly provocative headline: "Relax. And Enjoy the Revolution." The product is Cupid's Quiver, a $3.50 package of twelve sachets of liquid douche concentrate that is offered in two floral scents (orange blossom and jasmine), as well as two flavor scents (raspberry and champagne...
Cupid's Quiver is sold in pastel packaging from cosmetics counters instead of drug shelves. It was introduced nationally in August, and sales in the first two months climbed to $250,000-a total that would please any marketer of a new drug or cosmetic. It has had little trouble moving into better-known stores, including San Francisco's I. Magnin, Washington's Woodward & Lothrop and Brooklyn's Abraham & Straus. Philadelphia's Strawbridge & Clothier declined to advertise the product publicly but included 75,000 brochures for the item in the monthly statements that it mails...
...Jewison's The Russians Are Coming, Keith began a new career as a deadpan comedian. Now, teamed with Bridges, he gives the liveliest performance of his career as an agnostic Catholic and whoremaster-repentant whose right hand has not consulted his left for 40 years. The pro and the amateur barge around the gaudy streets of a meticulously reconstructed 1910 Chicago, hungry for trouble. Ben treats each new experience as if he were staring down the well of life. One time he falls in and drowns. But if life is a cheat, death is a double-dealer...
Amor Interruptus. Perella views early Christians as erotic mystics. The New Testament shows Christ to have been an active kisser, though in his case it must be assumed that kissing was the religious equivalent of mouth-to-mouth resuscitation...