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...requires no updating. The last big-time soap sponsor, P&G runs the shows from Cincinnati with Kremlin-like authority. P & G's six serials (which also include Edge of Night, Somerset and Search for Tomorrow) are reworkings of conventional material and have little of the dash of the newer dramas. "I guess we're awfully dull," admits Joe Willmore, who directs the writers of As the World Turns. "I hate to say it, but I don't want to preach to people about social mores. I want to be largely accepted...

Author: /time Magazine | Title: Television: Sex and Suffering in the Afternoon | 1/12/1976 | See Source »

Actually Edward Raia is still up there with his wife Nora, in two dusty rooms on the third floor. The place is difficult to find because of the way the stairway has to negotiate the boundary between the old frame building and the newer brick one, so Raia put up some signs he drew on posterboard, with Raia Tailor Shop and a pointing finger scrawled on them...

Author: By Nicholas Lemann, | Title: The Square's Peg | 11/5/1975 | See Source »

...Pershing, which has a maximum range of 460 miles, was originally designed for a nuclear warhead. A newer Pershing II, which will be available in about three years, will carry a conventional warhead with greater accuracy. It is the Pershing II that Israel is after. Defense Minister Shimon Peres, arriving in Washington last week with a shopping list for $2.3 billion in aid and weapons this year, said that Israel views the Pershing as a deterrent, since it can reach such Arab cities as Damascus, Cairo and Amman with devastating force. As Israeli Premier Yitzhak Rabin put it last week...

Author: /time Magazine | Title: MIDDLE EAST: Missiles for Peace | 9/29/1975 | See Source »

...Newer Frontier. There is little doubt among oilmen now that the North Sea will pay off for its biggest gamblers, although just how much remains to be seen. For whatever oil it has left over for export, Britain should find a ready market in Western Europe; about one-fifth of Europe's energy may eventually come from the North Sea. Norway is already feeling pressure to speed up development from industrialists eager to spur the economy, and it probably will do so in the chillier, deeper and more treacherous waters above the 62nd parallel where even richer oil deposits...

Author: /time Magazine | Title: OIL: High Costs, High Stakes on the North Sea | 9/29/1975 | See Source »

Time may be running out for Star Trek, however, as newer space spectaculars flash into view (TIME, Sept. 1). The series is now in its eleventh cycle in some areas, and devoted Star Trek fans-or Trekkies, as the space-boppers are called-know all 79 episodes as well as Enterprise Skipper James T. Kirk knows his Operations Manual ("Nature and Duration of Mission: Galaxy exploration and investigation: five years"). Thus 16,000 Trekkies who paid to attend last week's Chicago convention, the biggest ever held, have spent considerable time writing SST (Save Star Trek) letters to Paramount...

Author: /time Magazine | Title: Modern Living: The Trekkie Fad... | 9/8/1975 | See Source »

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