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...court level, Geritol's manufacturer, a subsidiary of Nabisco, eventually changed its advertising to a pitch aimed primarily at middle-aged women. Though the FTC has received some complaints about the more recent ads as well, it so far has not acted against them. Whether or not the newer messages have offended the Government, however, they have drawn spirited criticism from women. In one commercial a husband, after reciting his attractive spouse's achievements, intones: "My wife. I think I'll keep her." The Williams Co. might be well advised to note that the judge, prosecutor...

Author: /time Magazine | Title: ADVERTISING: Geritol's Bitter Pill | 2/5/1973 | See Source »

...same numb disbelief and uncomprehending shock at Harvard which it caused all over the country. Although the paper remained liberal and Democratic, the war policies of the Johnson Administration caused increasing alienation among the editors. At Harvard, a small, left wing group called Tocsin gave way to a newer group called SDS, which became more militant as the war escalated and the Executive Branch increased the level of warfire without consent of Congress, or the people. In 1967, Secretary of Defense Robert MacNamara was surrounded and detained by a group of students; punishments were handed out by the Administrative Board...

Author: NO WRITER ATTRIBUTED | Title: The Early Sixties Bring Avid Support For JFK, But a Long Week for Pusey | 1/24/1973 | See Source »

...panic sets in. Can this be all? Is memory playing tricks? Most Vic and Sade fans remember only the high spots and forget the in-between. But the real pleasure of the book is that the reader consults the scripts in search of past delights and finds a newer, steadier enjoyment. All the programs are skillfully written, paced and plotted. Each one is a mirror of small-town life and conversation. Then remembered gems begin to appear. Sheer delight-like the first time Vic refers to Sade as "Dr. Streech." Or when Vic comments on a letter from Sade...

Author: /time Magazine | Title: Books: Bow-Wow and Barley! | 1/22/1973 | See Source »

...believers are young and old, longtime Apocalypse buffs and recent converts. The newer ones include many members of the Jesus Movement. Bumper stickers (GUESS WHO'S COMING AGAIN!) proclaim Christ's return. Jesus rock bands throb with it. A small shelf of luridly written, fiercely dogmatic books purport to document and explain it. The Second Coming Bible, a warmed-over 1924 chestnut, has sold 50,000 copies since August; The Beginning of the End has sold 81,000 since March. Hal Lindsey's The Late Great Planet Earth, a compendium of apocalyptic prophecies, has sold more than...

Author: /time Magazine | Title: Religion: Is the End Near? | 1/8/1973 | See Source »

...VAIL, COLO. Though it lacks the patina of a European resort, Vail, with its well-planned village, is a complete ski area: fine runs, restaurants, rooms. Compared with Aspen, Vail is newer and richer; skiers are generally older and more clothes-conscious; parties are more luxurious but more subdued. A week: about...

Author: /time Magazine | Title: Modern Living: The World's Greatest Ski Areas | 12/25/1972 | See Source »

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