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Nestle does an especially good job of marketing to kids, particularly those from 8 to 12--the so-called tween group. Tweens enjoy such venerable tongue busters as SweeTarts and Laffy Taffy as well as such newer offerings as the Wonka candy line or the souped-up SweeTarts Shockers. The Shockers are ultrasour SweeTarts in a chewy fruit base that may be unpalatable to parents but are catnip to their kids. Young consumers also like it if candies have what manufacturers call play value. SweeTarts Gummy Bugs offer all the flavor punch of ordinary SweeTarts, with the added value...
...work equally well for both. The antidepressant revolution begun by Prozac in the early 1990s has transformed the therapeutic landscape. According to a recent study, 37% of people being treated for depression chose the drug option in 1987; 10 years later the percentage had doubled to 75%. And with newer and better antidepressants available all the time, those numbers are growing. Often just as effective as any drug is cognitive therapy, a form of the talking cure that teaches depressives to reframe their view of the world, questioning the catastrophic or fatalistic spin they put on otherwise innocuous events...
SMITH: Old industrial companies. In past recessions you would look to these old companies because they have hidden assets. Now they all have hidden liabilities. The newer the company, the better shape you are in on pension and asbestos issues...
...replaced by the Grafton Street Bar—is a fate shared by many beloved Harvard Square establishments; The Tasty (late home of the “Ve Ri Tas-ty” Burger), the Wursthaus, the Crimson Sports Grille, Store24 and Siam Garden have all been replaced by newer storefronts for swarms of tourists. We now house four Starbucks, four upscale bars that are just too clean for any self-respecting college student to haunt, an Abercrombie and Fitch, a Gap, a gourmet desserterie and two high-end watch stores (in case you can’t find...
Though it filled a gap in performing arts venues in Cambridge, the theater’s previous incarnation lasted less than a year, when Carr decided to lease the space to a restaurant—Upstairs on the Square—to make way for construction a newer, larger Market...