Word: newporter
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Dates: during 1960-1969
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There has rarely been any problem about betting a buck or buying a babe in Newport, Ky., a red-brick town just a nine-minute, $1.35 cab ride across the Ohio River from Cincinnati. The town's traditions trace back to the female followers who camped around the local U.S. Army barracks in the 19th century. Since then, Newport has developed such a gaudy brand of gambling and prostitution that it stands today as one of the nation's most blatant sin centers...
Thoughtful Newport grocers used to keep stools handy so the local tots could climb up to play the slot machines. Cincinnati high school kids came roistering across the river to take advantage of the whorehouse specials: $1 for the prostitute, $1 for the madam. When one statistics-minded citizen clocked the trade at New port's biggest brothel, he discovered that the eleven girls averaged a new customer every seven minutes from noon Saturday until 6 a.m. the following Monday. The town had its spattering of killings, but they were generally shrugged off as "self-defense." One Easterner...
There was, of course, a good reason for the improvement: the commercials were being written by some of the best songwriters in the country (TIME, May 6, 1957) Cole Porter licensed It's Delovely to DeSoto, then Richard Adler (Pajama Game) wrote seductive tunes for Newport and Kent cigarettes. Frank Loesser (Guys and Dolls) composed a ditty for Piel Bros. beer...
Ostrow and Rome are, naturally, wrong. Society Bandleader Lester Lanin noticed not long ago that the well-bred teen-agers at his deb parties had begun to ask him to play the Mr. Clean song (composer: Adman Thomas Cadden) or the Newport cigarette cha cha cha. Last week Lanin, who has made a career of knowing where the money is, announced the title of his next long-playing record: Lester Lanin on Madison Avenue, jingle tunes without words, played at our-song tempo...
...with an average of 32.68 miles a gallon. Other winners in their classes: Corvair Monza for four and six-cylinder compacts with automatic transmission (29.35 m.p.g.), Buick Special for eight-cylinder compacts (25.09), Plymouth Savoy for standard-sized cars (23.15), Ford Fairlane for low-priced V-8s (21.33), Chrysler Newport for medium-priced eights (19.9), and Cadillac for high-priced eights...