Word: newports
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There was, of course, a good reason for the improvement: the commercials were being written by some of the best songwriters in the country (TIME, May 6, 1957) Cole Porter licensed It's Delovely to DeSoto, then Richard Adler (Pajama Game) wrote seductive tunes for Newport and Kent cigarettes. Frank Loesser (Guys and Dolls) composed a ditty for Piel Bros. beer...
Ostrow and Rome are, naturally, wrong. Society Bandleader Lester Lanin noticed not long ago that the well-bred teen-agers at his deb parties had begun to ask him to play the Mr. Clean song (composer: Adman Thomas Cadden) or the Newport cigarette cha cha cha. Last week Lanin, who has made a career of knowing where the money is, announced the title of his next long-playing record: Lester Lanin on Madison Avenue, jingle tunes without words, played at our-song tempo...
...with an average of 32.68 miles a gallon. Other winners in their classes: Corvair Monza for four and six-cylinder compacts with automatic transmission (29.35 m.p.g.), Buick Special for eight-cylinder compacts (25.09), Plymouth Savoy for standard-sized cars (23.15), Ford Fairlane for low-priced V-8s (21.33), Chrysler Newport for medium-priced eights (19.9), and Cadillac for high-priced eights...
Other officers chosen in the College-wide election Tuesday and Wednesday include Patience Byram '62, of Henry House and Abingdon, Ill., vice-president; Barbara J. Graf '62 of Warner House and Minneapolis, Minn., National Student Association delegate; and Georgette M. Ramos '63, of Everett House and Newport, R.I., secretary...
Stern and Avakian have edited 8,000 feet of film out of a shooting of 130,000 feet; the material is well selected and beautifully coordinated. Come prepared to participate at least to the extent of snapping your fingers, and buy the Newport '58 record series, which duplicates the sound track...