Word: newsbroad
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...WNBC," he says, "was suffering from malnutrition of excitement. They wanted me to make it a truly local station." In this respect, the new manager is a notable success. Local sponsors have increased steadily; so has the local listener-rating since Cott introduced such events as club newsbroad-casts ("The Bronx Chapter of Hadassah will meet Monday night") and other "public service" shows...
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