Word: newscaster
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Dates: during 1970-1979
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...past several weeks Ullman has been about this town morning, noon and night, his rounded features looking out from newspaper pages and invading American living rooms via Face the Nation, 60 Minutes and almost every evening newscast. He seems to be running his own small presidency, but without Air Force One or the limousines...
...trivial (last Monday was Joan of Arc's birthday). Jazzy film montages flick past to numbingly appropriate pop music (example: shots of gold bars set to the strains of Donovan's Mellow Yellow). The only relief is the show's solidly professional, twice-hourly newscast anchored by Peter Jennings, 36, former ABC network-news anchor man and most recently chief of ABC's Beirut bureau...
Giant Amoeba. A few samples of his listener-grabbing gambits make clear why stations buzz Bennett. In a rating battle with another station in New Orleans, he played The Blue Danube Waltz every hour, just before the other station's newscast. "After a while," he explains, "people began to hate The Blue Danube and switch over to the other station. But when they did, all they heard was news. At the end of 30 days, most of the kids in town thought our competition was an all-news station." In Pine Bluff, Ark., figuring he could do just...
...what happens daily in Ulster would bring about a state of emergency almost immediately in Britain or the Republic of Ireland. Every morning, the BBC's Northern Ireland newscast (which is not heard in Britain) begins with an overnight casualty report-a chilling recitation of bombings, shootings, killings. It ends with the day's diary of local events-choral-society meetings, flower shows, agricultural competitions-all testifying that some normal life does go on, even amidst the violence...
...commercials are patterned after McEvoy's daily sign language newscast in Los Angeles. She hears normally but learned sign language to communicate with her parents, who are both deaf. The spots have run on stations from Los Angeles to Minneapolis. Says Bert D. Lynn, a Western vice president: "People who have impaired hearing are often elderly folks with the means, time and desire to travel." Besides, judging from the large number of letters that Western has received about the ads, they have made an unexpected impact on viewers with normal hearing...