Word: newscaster
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Dates: during 1990-1999
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...million a year to lease. Says Kerry Brock of the Media Studies Center in New York City: "Every 15-minute block in which they attract more viewers than the other stations is a bigger sell to advertisers, a bigger pitch and a lead-in to their next newscast at 4 o'clock or 5 o'clock. They're trying to grab and hold on to the channel surfer." And, she adds, "if you're a television station and don't have a helicopter ready to go, you're not in the game...
...Seinfeld's time slot and how quickly they can clone Ally McBeal. This spring, however, the most intriguing moves are being contemplated at the network news divisions. The result could be a big step on the road to a long dreamed of, but never realized, goal: a network newscast in the lucrative, heavily viewed hours of prime time...
...news-style wrap-up of the day's events with the kind of feature segments and investigative pieces that currently fill the magazine shows. Such a program could even--somewhere down the road, when the Rathers and Brokaws and Jenningses have passed from the scene--replace the traditional evening newscast altogether...
Still, few people these days are home in time to catch the network evening news. These viewers are now being served by cable channels like MSNBC (with Brian Williams' 9 p.m. newscast) and CNN (which is about to introduce a four-night-a-week magazine show, airing at 10 p.m., in conjunction with Time Inc. magazines). Local stations in many markets have done well with newscasts opposite the last hour of network prime-time fare. In Europe and Canada, national TV newscasts have run in prime time for years...
Shortly after becoming ABC News president in 1977, Roone Arledge proposed that the network's struggling evening newscast be switched to 10:30. (The idea didn't fly, and Arledge created Nightline instead.) Former NBC News president Lawrence Grossman recalls that in 1990, after leaving NBC, he suggested to CBS chairman Laurence Tisch that the network should move its evening news to 10 o'clock, where it would get a bigger audience. (Tisch listened, but nothing came of it.) "There has to be some change in the structure we now have," says former CBS News president Van Gordon Sauter, "where...