Word: newscasters
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Dates: during 1990-1999
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...News has hit troubles on several fronts. After eight years of ratings dominance, Peter Jennings' evening newscast, World News Tonight, has been overtaken in recent weeks by the snazzier, more cleverly packaged NBC Nightly News. Creatively too, ABC's flagship newscast seems adrift, first softening the show to combat NBC, more recently retrenching a bit and trying to reassert its hard-news credentials. Good Morning America, the No. 1-rated morning show for much of the '90s, has slipped into second place, well behind NBC's Today show. Of course the network still has the indispensable Nightline, which frequently beats...
...created Nightline, establishing a fresh beachhead for news in late night. In prime time he launched 20/20 and PrimeTime Live, each of which got off to a rocky start but was nurtured to success. He beefed up ABC's corps of producers and reporters; stabilized the skittery evening newscast and made it the highest rated on TV; and across the board made ABC the most watched and respected network for news...
...past few weeks, however, he taped all three news shows in order to compare what each was doing. Zoglin believes that despite the pressures of the marketplace, all three major networks produce basically serious and responsible news broadcasts, yet "NBC has probably moved further away from the traditional newscast, and its success is causing everyone to sit up and take notice." Zoglin's story reflects his--and this magazine's--continuing interest in the way news organizations are coping with the challenge of attracting viewers or readers...
...decision, in retrospect, was a no-brainer--made easier for NBC by the fact that it had two sister cable channels, MSNBC and CNBC, continuing the O.J. stakeout in Santa Monica, California. But the decision had particular resonance for NBC. The network's evening newscast has faced similar--if less momentous--choices night after night for the past several months, and has come down, more often than not, on the opposite side: bypassing or downplaying traditional Washington stories in favor of news, trends and features from the heartland--plus a liberal dose of O.J. The strategy has worked...
Brian Williams, one of NBC's rising stars, was anchoring the channel's hour-long evening newscast Wednesday night when reports began filtering in about an aircraft exploding off the coast of Long Island, New York. It was one of those defining moments for a TV news organization: trying to make sense of a big breaking story from the first sketchy information without making a fool of yourself. MSNBC won the initial bragging rights: it aired the first bulletin on the crash a full eight minutes before CNN did. After that, however, 16-year-old CNN proved more resourceful...