Word: newscasters
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Dates: during 2000-2009
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While some are complaining of neglect, the airwaves in other areas are being deluged. At Tampa's WLFA, the advertising department asked station management to start its weekend newscast 30 seconds later so it could slip in one more spot after Meet the Press. Management declined. But with competing ads sometimes coming back to back, assistant news director Deb Halpern says, "I've actually had calls from viewers asking me to explain commercials. The viewers will say, 'Which one is true...
...While some are complaining of neglect, the airwaves in other areas are being deluged. At Tampa's WLFA, the advertising department asked station management to start its weekend newscast 30 seconds later so it could slip in one more spot after Meet the Press. (Management declined.) But with competing ads sometimes coming back to back, assistant news director Deb Halpern says, "I've actually had calls from viewers asking me to explain commercials. The viewers will say, 'Which one is true...
...doesn't take a mouse to smell the cheese in CBS's promos, but are they unethical? They are certainly images contrary to fact--visual lies. But you could say the same of a newscast that slaps a backdrop of a "newsroom" behind a reporter in an empty studio, or a TV newsmagazine that asks an interviewee to sit down and type for 30 seconds for the camera in order to have video of the subject "working." And there are far more egregious, low-tech and common promos on news programs. When a morning show or news broadcast shills...