Word: newscasters
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...least getting into the TV listings. True, the Sunday program ranks a predictable fourth in the ratings (partly because it's on far fewer stations than its network rivals). And it looks awfully lonely on Fox, considering that the network has no plans to start an evening newscast or any other national news show in the immediate future. But with Fox chief Rupert Murdoch vowing to launch a 24-hour cable news channel in the fall--and with a growing roster of network-level talent signing up to help him, led by former CNBC chief Roger Ailes--the concept...
Though few adult TV watchers know her, Ling is a celebrity to millions of American teenagers. In between classes at U.S.C., she works as a correspondent for Channel One News, which sends a daily 12-minute newscast to 12,000 American secondary schools. Since its debut in 1990, Channel One has been a controversial operation, mainly because inside each program it packages two minutes of commercials for products like Pepsi and Reebok shoes. Created by media entrepreneur Christopher Whittle (who sold it last year to K-III Communications), Channel One still raises hackles in some quarters: officials in New York...
...after five years on the air, Channel One News has filled an important niche. The program now reaches 8 million students, or 40% of all teenagers in the country. That is roughly five times the number of teens who watch newscasts on ABC, CBS, NBC and CNN combined. And though the mix of MTV-style graphics, rock music and on-air pop quizzes is more sprightly than anything Peter Jennings or Tom Brokaw delivers, the newscast is hardly dumbed down...
...contrast to the sports-and-celebrity-heavy format of its early days, the newscast now stresses social issues of interest to young people, with enterprising stories on the homeless, teens in prison and endangered wolves. It has featured interviews with Janet Reno, Benazir Bhutto and Mikhail Gorbachev--who dropped by Channel One's Hollywood studio for the chat. The news program won a prestigious Peabody Award for its coverage of aids, and in 1994 beat out such network competition as Prime Time Live for an award at the Chicago Film Festival...
...RATHER CBS newscast rises to second place in first post-Chung ratings...