Word: newscasters
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...other series dropped ABC to last place in the prime-time ratings this season, its lowest finish in ten years. Problems mounted elsewhere as well. ABC's daytime schedule slipped out of first place last year for the first time since 1978. And the network's evening newscast, which a few years ago was closing in on No. 1-ranked CBS, has fallen behind NBC in recent weeks, to third place...
...falling snow dusted his overcoat lapels, Tom Brokaw stood in windswept Geneva's -10 degrees C chill to anchor NBC's evening newscast. There was no clear journalistic reason for Brokaw's uncomfortable vigil. He was not interviewing anyone or waiting for a nearby event to happen. The floodlit tower clock behind him informed viewers only that he was not appearing live but on tape. Brokaw was, however, providing visible proof that NBC, like its network rivals, had spent a reported $500,000 to enable its analysts, dozens of support staffers and tons of equipment to hover near...
Flug says that at the time "we really had a running competition with The Crimson" in news coverage. WHRB began to issue a summary of its 11 p.m. newscast and would pass it out every morning in the dining halls...
...proved himself a champion of one debate. And again images were decisive. He won handily, but he wasn't so brilliant. He spoke clearly, confidently, with some wit--hardly, it seems, too much to expect from a man who would be President. But pre-debate pieces on each evening newscast prepared audiences for a struggling Mondale, and a television-wise president. Instead, the President came across not too wise in television and not too wise in much else, for that matter, and so Mondale was declared the victor. Democrats finally had something to cheer about...
...story on Super Tuesday night as a big comeback for Mondale. Brokaw referred to him as "alive and well tonight in this race." He was even a bit flippant about Gary Hart, comparing him to "this season's hit rock-'n'-roll single." But in its newscast the next evening, the network said, in a classic left-handed compliment, that Hart "can no longer duck the title front runner." CBS's Rather emphasized Hart's success on Tuesday evening. Using a convoluted train metaphor, he opened his report by noting that Hart's candidacy...