Word: newscasters
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Giant Amoeba. A few samples of his listener-grabbing gambits make clear why stations buzz Bennett. In a rating battle with another station in New Orleans, he played The Blue Danube Waltz every hour, just before the other station's newscast. "After a while," he explains, "people began to hate The Blue Danube and switch over to the other station. But when they did, all they heard was news. At the end of 30 days, most of the kids in town thought our competition was an all-news station." In Pine Bluff, Ark., figuring he could do just...
...what happens daily in Ulster would bring about a state of emergency almost immediately in Britain or the Republic of Ireland. Every morning, the BBC's Northern Ireland newscast (which is not heard in Britain) begins with an overnight casualty report-a chilling recitation of bombings, shootings, killings. It ends with the day's diary of local events-choral-society meetings, flower shows, agricultural competitions-all testifying that some normal life does go on, even amidst the violence...
...commercials are patterned after McEvoy's daily sign language newscast in Los Angeles. She hears normally but learned sign language to communicate with her parents, who are both deaf. The spots have run on stations from Los Angeles to Minneapolis. Says Bert D. Lynn, a Western vice president: "People who have impaired hearing are often elderly folks with the means, time and desire to travel." Besides, judging from the large number of letters that Western has received about the ads, they have made an unexpected impact on viewers with normal hearing...
...film's poor direction will limit its exposure is much as its volatile content. Winter Soldier lacks both imagination and precision functioning at the same level of artistry as a small-town newscast. It was produced by a film collective proud to work without a director, but unfortunately no one made the essential decisions about thematic development and continuity. The interviews reach no conclusions, and convey the mood of "Meet the Press" rather than an important political meeting. Only one veteran breaks the monotony of disconnected testimony by showing the relationship between his Vietnam experiences and his current life...
...were so charming that more than 10,000 letters came in-most of them saying things like "Please send me John Schubeck in a plain brown wrapper." Impressed, the station decided to do virtually that. It ran a contest, with the prize being not only Schubeck but also Fellow Newscaster Joseph Benti, a staff of technicians, a truckload of cameras and cables, and all the paraphernalia needed to deliver a newscast straight from the winner's own home...