Word: newscasting
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Almost from the moment that CBS aired the first half-hour national newscast in 1963, the three commercial networks have yearned to expand their evening news shows to an hour. But affiliate stations repeatedly refused to yield lucrative air time, and the hour daily network newscast remains a daydream. That standoff has given the noncommercial Public Broadcasting Service a chance to top its giant rivals: last week Anchors Robert MacNeil and James Lehrer doubled up their MacNeil-Lehrer Report, a nightly half hour on some single topic that was the most widely viewed program on PBS, into a multi-issue...
...stations' legal freedom to change personnel. The importance of the case, they said, was that it prompted ethical debate about TV's treatment of women and other issues: the rise of show-business values and market research over news judgment; the role of consultants in shaping a newscast's style, cast and content; the concept of anchors as personalities rather than reporters. Those trends started in local news, but are spreading to the networks, according to some reporters. A CBS correspondent complains: "One executive refers to what we do as 'info-tainment...
...twice as long as one of his most celebrated predecessors, NBC Anchor Tom Brokaw. Says Donaldson: "It takes a certain resiliency to persevere in covering the White House-or, a critic might say, a dullness of wit." He has tried out as anchor on ABC's Sunday-night newscast and on Nightline when Ted Koppel is away. But whatever else he may do in his career, he is unlikely to find a job that better suits his talents and temperament than jousting with Presidents. "I love this business," he says. "Every day it is victory or defeat...
George F. Will: The problem with television, not that it really has any, is that it's a severe to a camera, a peculiar newsgathering instrument. It has severe time constraints - 22 minutes in a newscast - and therefore is more apt to focus on vivid sights such as economic casualties and not economic complexities...
...busy executive who gets out of bed at an early hour and wants to watch something meatier than Good Morning America, now comes Business Times, a two-hour newscast that will debut March 1. Unlike most TV news shows, this one will be entirely staffed by journalists who specialize in business news, including some of the best in the field, and will be broadcast from a set that is supposed to duplicate the atmosphere of a Wall Street trading room. "Our emphasis will be on credibility and content," says James C. Crimmins, 48, the TV producer who created the program...