Word: newscasting
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Americans may, as they tell the polltakers, consider television their prime source of news. According to yet another survey, however, TV newscasts usually go in one rabbit ear and out the other. Telephoning TV viewers after a newscast, Andrew Stern, a former ABC News staffer now on the journalism faculty of the University of California at Berkeley, found that 51% of those who had listened could not recall even one of the show's 19 items. Among all those called, the average memory rate was one item. (The calls were made over a period ranging from immediately after...
...been trying to pick up the pieces of its nightly network newscast ever since Chet Huntley retired to Montana a year ago. What he and David Brinkley provided was a happy accident, a memorable blend of sonorous seriousness and acid wit. In their early ratings and in their personal chemistry, they were a hard act to follow. So hard, in fact, that last week NBC abandoned the plural approach to the evening news. For the first time in 15 years, it will go with a single anchor man. In mid-August, veteran Newsman John Chancellor gets...
...East Germany's Eighth Party Congress got under way one morning last week, the 9 a.m. newscast from East Berlin reported that Walter Ulbricht was at that moment delivering the first address. In fact, Ulbricht was nowhere in sight. In a last-minute turnabout, a stand-in had been called on to read the speech for the man who symbolized East Germany for a quarter century and was replaced only last month as Communist Party chief by Erich Honecker. A half hour later, the East Germans somewhat lamely announced that Ulbricht was ill. Oddly enough, he had looked spry...
When distortion on the networks does occur, it is usually inadvertent, caused occasionally by incompetence but primarily by the shortage of air time. The entire text of Walter Cronkite's nightly newscast would fill but two-thirds of the front page of the New York Times. "Television news," says ABC Executive Producer Av Westin, "is an illustrated headline service. I know what we have to leave out, and if people do not read newspapers, newsmagazines and books, they are desperately uninformed...
Just before the 1 p.m. newscast on Radio Ankara, three colonels from the army, navy and air force handed the announcer a bulletin and politely asked him to read it over the air. It was a memorandum from Turkey's military chiefs: "The Parliament and the government, with their continuing attitude, policies and actions, have pushed our country into anarchy, fratricide and social and economic unrest. Parliament should remain above party politics and consider measures to dispel the sorrow and hopelessness felt by the nation and the armed forces, to put an end to the anarchy and bring about...