Word: newscasts
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School resistance to these kinds of ventures has been steadily worn down, ever since Channel One began offering schools free video equipment in return for showing kids a daily TV newscast filled with commercials. Now some companies are allowed into schools to do their market research. Noggin, an interactive TV network created by Nickelodeon and the Children's Television Network, meets with more than 300 students at a New Jersey school during lunch and recess for the express purpose of finding out "what sparks kids." To thank Watchung School for its cooperation, the network has "contributed" $7,000 worth...
Downplaying Fox's gains, MSNBC executives point out that it draws more viewers in the key 25-to-54 age group sought by advertisers and that its audience is spread more widely across the Internet and other NBC-owned channels. (Brian Williams' nightly newscast, for example, is repeated an hour later on cnbc.) Though conservative hosts John McLaughlin and Oliver North were brought onboard during Monicagate, MSNBC executives may be rethinking their saturation-talk approach. "We'll be all over the next big story," says vice president Erik Sorenson, "but not in exactly the same way. We learned something about...
...Despite the story's content, Kalb said Reagan advisers loved it because it featured five minutes and 40 seconds--an eternity on an evening newscast--of the beaming president...
...status ladder of network news, anchoring a morning newscast has long been a sign that you haven't quite made it to the top rung of superstardom. Today co-anchor Katie Couric, one of NBC's biggest stars despite the fact that she has to appear in full makeup at 7 a.m., has gone a long way toward disproving that accepted wisdom. Still, early-morning duty is widely regarded as a stepping stone to the really plum jobs on the evening news or one of the prime-time newsmagazines...
...news been larded with stories that speak eloquently and amusingly of our cultural obsession with youth and newness? Well, to some extent, it probably is just me: I happen to be turning 40 this week, so I'm a little sensitive. But I swear, every paper I read, every newscast I watch, all I'm hearing...