Word: newscasts
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...says David Browning, who was hired from CBS to produce her new show. "What I always admired about her," says Brokaw, "was that she was absolutely determined not to be seduced by bright lights, big city." Cynthia Samuels, a former Today producer who now runs Channel One, the schoolroom newscast, enthuses, "She is emblematic of the best of this generation...
...Only 30% of Americans under 35 said they had "read a newspaper yesterday." That compares with 67% of young people who answered the question affirmatively in a 1965 Gallup poll. More surprisingly, TV has not filled the gap: only 41% of young people said they had watched a TV newscast the day before, down from...
...television in the house, and we had to watch the news when Daddy came home," recalls Steve Friedman, 43, executive producer of NBC's Nightly News; today's young people "have got their own TV and their own video systems." Friedman is trying to make the NBC newscast "more relevant" to young viewers by stressing family issues and adding touches of irreverent humor. Louis Heldman, who is studying how to counteract declining readership for the Knight-Ridder newspaper chain, observes that people today, especially young working women, have less spare time for news. "Information needs to be delivered more efficiently...
Last week the network took a big step toward acknowledging that fact by outlining a plan that could lead to her becoming co-anchor of the evening newscast. Officially, the anchor's chair will continue to belong only to Tom Brokaw, who has held the post since 1982. But to boost ratings and, NBC said, to exploit Brokaw's skills as a reporter, the network plans to send him out on the road far more often: at least three times a month. Whenever he is away, Pauley will serve as "sub-anchor." Says Nightly News executive producer Steve Friedman...
...notion of commercials in the classroom raised a furor when it was introduced last year. It also inspired a shrewd countermove by Atlanta cable kingpin Ted Turner. Starting last September, Turner's Cable News Network began offering a classroom newscast of its own, without commercials. (Time Warner Inc. owns 18% of CNN's parent, Turner Broadcasting Co., and 50% of Whittle Communications.) The 15-minute show, CNN Newsroom, is telecast each morning at 3:45; schools with cable can tape it and play it back later in the day. Turner's nonprofit venture does not offer free equipment, but many...