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...Public Broadcasting Service a chance to top its giant rivals: last week Anchors Robert MacNeil and James Lehrer doubled up their MacNeil-Lehrer Report, a nightly half hour on some single topic that was the most widely viewed program on PBS, into a multi-issue roundup, The MacNeil/Lehrer Lehrer NewsHour. Though envious, the commercial networks applauded. Said NBC News President Reuven Frank: "We hope the hour is so successful that we are forced to emulate...

Author: /time Magazine | Title: Press: How Much Better Twice As Long? | 9/19/1983 | See Source »

...MacNeil-Lehrer Report was seen by ABC, NBC and CBS as a noncompetitive follow-up to their newscasts. Indeed, some ads for the PBS show even urged viewers to watch a network newscast first. But now, in cities including New York, Washington, Miami and New Orleans, the NewsHour airs at the same time as the network shows and seeks to steal some viewers away. Says MacNeil: "We got tired of being only a supplement to the networks, and wanted to become an alternative...

Author: /time Magazine | Title: Press: How Much Better Twice As Long? | 9/19/1983 | See Source »

...dual-anchor NewsHour premiered the same Labor Day evening that the networks offered solo-anchor shows for the first time since 1976. That singular difference in format, however, seems less striking than two other qualities: the leisurely, almost ruminative pace of the NewsHour, vs. the breakneck momentum of the commercial networks; and the prominence given to live interviews, vs. the commercial networks' almost exclusive reliance on rigorously edited scripts and footage. For all that, the content of the four newscasts last week was similar. All stressed the aftermath of the Soviet downing of a Korean Air Lines passenger...

Author: /time Magazine | Title: Press: How Much Better Twice As Long? | 9/19/1983 | See Source »

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