Word: newspeg
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...think readers want both. They want something they’ve never seen anywhere else, but they also don’t want something too ephemeral,” Cannon says. “In the past you didn’t need a newspeg. However, it was always about what was happening and a topic in civil discourse...
...issue came out. The decision was squarely on the news: the next week Giannini's Bank of America passed Manhattan's Chase National Bank in deposits, putting it once again in the lead for the title of world's richest bank. This made a good newspeg for telling the story of the current prosperity and boundless optimism of the Pacific Coast...
Parson Tyner knows his sports, brings them easily and accurately into his discussions. His column, What's YOUR Score? usually has some sports newspeg, followed up by comment and anecdote, slyly works in religion on the side. Mr. Tyner keeps his pieces lively and under 200 words. Typical column...
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