Word: newsprint
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Dates: during 1940-1949
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...were signs that the tabloids were reverting to type. They had sensed-more quickly than other U.S. papers-that the "news" and the public taste in news might be changing. (In England it was London's feature-packed Daily Mirror that had profited most from the lifting of newsprint controls...
...Year's Day, the British government gave the long-awaited word that it had increased the newsprint ration, and Fleet Street went forth to battle for circulation. Last week, as the gains and casualties were totted up after a month of heavy fighting, the London Daily Mirror claimed victory. By passing Lord Beaverbrook's Daily Express, the tabloid Mirror had become the world's biggest daily. In January its circulation had jumped 487,000, to 4,187,403. Commented the sound, small (circ. 42,000) weekly London Economist: "The success of the Daily Mirror is a sorry...
...Newsprint costs and wages were too high for Rock, who still owed about $1,000,000 on the purchase of the papers in 1935. Though monopoly was bad for the press, Cox and Rock decided heavy debts were worse. "If a press is to be independent," said Cox, "it has to be financially stable." Last week, for an undisclosed price, Cox bought the Republican Journal and the independent Herald, and merged them into one morning paper (the Journal Herald). That left the evening field to his New Dealing News, and made Dayton (pop. 300,000), Ohio's 6th largest...
When the British press is criticized for its slim coverage of U.S. and world affairs, London editors have had a ready answer: the newsprint shortage. Last week the British press had its newsprint ration slightly increased-and used most of it for comic strips, features and fiction...
This use of the additional newsprint stirred up a bitter argument in Fleet Street pubs like the Codgers and the Two Brewers. Exploded one news editor: "After all our outcry for more paper, what do we do with it? Throw it away on women's tripe, godawful strips and shoddy fiction!" Replied a feature editor: "Go bury your head! Variety, entertainment, interest . . . Let's shovel it in by the bucket...