Word: newsprint
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Dates: during 1950-1959
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When the evening Atlanta Journal published a 104-page, ad-filled Thursday paper last week, it was a hefty surprise to the 250,000 Journal subscribers. The reason: only a month before, the Journal had announced that it was cutting down on advertising because of the newsprint shortage...
...Journal's one-day solution was simple. Unable to buy sufficient newsprint at the contract price of $104 a ton, the Journal and the jointly-owned morning Constitution had cut their advertising 20% (TIME, Oct. 9). But they had also bought up 350 tons of newsprint on the open market at from $175 to $200. This they offered to advertisers willing to pay the regular ad rates plus a premium to cover the high-cost paper. Several advertisers had also bought paper on their own account. For the extra 90 tons used in last week's Journal...
...case, many of the price rises in raw materials seemed as unjustified to businessmen as retail increases seemed to consumers, in the light of corporate profits. When five Canadian paper mills raised newsprint prices $10 a ton, Editor & Publisher took a hard look at their profits. They were running from 11% to 79% greater than last year. Demanded E. & P.: "How greedy...
...Natión arrested without explanation. They were released after a few hours, but since then more than a dozen ruses have been employed to try to put the papers out of business. Perón has personally urged readers to boycott La Prensa. Laws governing the import of newsprint have been juggled to take paper away from La Prensa and La Natión and give it to pro-Perón papers...
Once, government inspectors forced La Prensa to clear its warehouse of paper and put it in the street, ostensibly so that they could make an inspection of steam pipes. The "inspection" dragged on until rain ruined the newsprint...