Word: newsprint
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Dates: during 1950-1959
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What was mainly involved was the return of normal peacetime competition to the industry after 18 years of newsprint rationing. Until last December, when the government finally allowed newspapers to run as many pages as they wished, the biggest and strongest dailies could not give advertisers all the space they needed, thus, in effect, subsidizing smaller and weaker papers that had space to spare. With the end of newsprint restrictions. British admen, like their Madison Avenue cousins, began to concentrate their ads in dailies that give them either mass circulation, such as the Daily Express (circ...
...clear that in the eyes of the Italian people his trial would be a test of the government's willingness to administer equal justice under the law. As witness after witness-some 200-contributed his piece of the puzzle, all Italy read column after, column of newsprint on the trial, searching suspiciously for signs of favoritism or a fix. And, under the eyes of all Italy, the Montesi affair slowly but unmistakably changed from "Italy's Dreyfus case" to a sordid little family scandal...
...crash program costing four or five times what the commission recommended. The commission itself listed $211 million worth of agricultural research projects now under way that could be pushed through immediately. Among them: i) development of powdered whole milk that tastes like fresh 2) a method to make newsprint from southern hardwoods, which would make up income small farmers have lost in cotton; 3) a process to extract fertilizer from chicken feathers; 4) a way to get from rice hulls 750,000 Ibs. a year of a special wax, now imported; 5) development of a host of new drugs, such...
...today are as out of date as sonnet writing or the sleigh ride." By long usage, wire services and most newspapers cram the major facts into the first paragraph, then return to each point later for fuller treatment. The result is repetition that taxes both "the paper's newsprint supply [at $135 a ton] and the reader's patience"; it also impairs the readability of many stories that would gain suspense and clarity from a straightforward telling in narrative style. The old-fashioned story structure developed so that the makeup man in a hurry could cut any story...
...most courageous journalists in Poland, Lasota has boosted Po Prostu's circulation from 30,000 to 150,000 since taking over as editor in January 1956, says he could quadruple circulation if he had the newsprint. His first act as editor was to fire Po Prostu's staff, since, as, he explained, "It's easier to teach people with ideas how to write than to teach journalists how to have ideas." Packed with ideas, Po Prostu has battled successfully for new youth organizations free of domination by "tired-out" party hacks, attacked Stalinist "reactionaries," urged sweeping reforms...