Word: newsprint
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Dates: during 1960-1969
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Today. 42 dailies (and 431 weeklies) are printed by offset, among them Phoenix's Arizona Journal (circ. 54,000). born last month. Some papermakers now produce a special grade of newsprint, appropriately called "O" for offset...
...William B. Rosson, the U.S. Army's guerrilla warfare expert, was brutally cropped to eliminate part of the general's brow, all of his hair and his left ear. Even the paper on which the newcomer was printed seemed whiter by several degrees than ordinary oyster-grey newsprint-as indeed it was. Thus last week, after a five-month gestation, was born the National Observer, the U.S.'s first serious try at a national newspaper...
...sizes, weights and shapes, from the Juneau, Alaska Empire (circ. 3,050, an average 14 pages) to journalism's undisputed heavyweight champion, the Sunday New York Times, which often runs to 600 pages and tips the scales at 6 Ibs. In the massive Sunday barrage of newsprint, there is something for almost everyone: reprises of old murders, comics, crossword puzzles, fiction, verse, quotations from Scripture, galleries of young ladies recently betrothed, advice on how to pot begonias-and a little bit of news...
...masses had no time or training for such a luxury as taste, and could be reached and molded most effeclively by the noise, sensation and repetition which he liked himself." The Hearst-papers, Swanberg argues, "were not newspapers at all. They were printed entertainment and excitement-the equivalent in newsprint of bombs exploding, bands blaring, firecrackers popping, victims screaming, flags waving, houris dancing, and smoke rising from the singed flesh of executed criminals...
...countermeasure Quadros last week abolished highly preferential exchange rates that in effect subsidized imports of oil, wheat, newsprint, fertilizers and machinery. He warned that this would cause price rises in consumer items. But, he predicted, it would increase the cost of living a mere 2%, v. Brazil's 85% price jump in the past two years...