Word: newsprint
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...idle-and each week more than $3,000,000 in wages went down the drain. The papers themselves lost millions in ad and circulation revenues, took what comfort they could from strike-enforced economies. Merely by not publishing, for example, the nine dailies saved $300,000 a day in newsprint alone...
Died. Sir Eric Vansittart Bowater, 67, British builder of a $600,000.000 pulp and paper empire that began with a small family paper company, eventually became one of the world's largest producers of newsprint, with pulp mills from Sweden to South Carolina; in West Horsley, Surrey...
Today. 42 dailies (and 431 weeklies) are printed by offset, among them Phoenix's Arizona Journal (circ. 54,000). born last month. Some papermakers now produce a special grade of newsprint, appropriately called "O" for offset...
Take a Picture. With this development, the possibilities of web offset became readily visible to commercial printers. The rubber offset cylinder was able to reproduce, on rough grades of paper such as newsprint, impressions of far greater fidelity than letterpress. And since anything can be photographed, offset printing plates can be prepared without the use of metallic type. "You can make up a page," said one Midwest printer, "simply by cutting anything out of a magazine and taking a picture of it." Web offset also adapts more readily than either letterpress or gravure to many of the new experimental techniques...
...William B. Rosson, the U.S. Army's guerrilla warfare expert, was brutally cropped to eliminate part of the general's brow, all of his hair and his left ear. Even the paper on which the newcomer was printed seemed whiter by several degrees than ordinary oyster-grey newsprint-as indeed it was. Thus last week, after a five-month gestation, was born the National Observer, the U.S.'s first serious try at a national newspaper...