Word: newsprint
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Even though circulation, ad revenue and total income last year were at an alltime high, costs have shot up still faster. Two biggest cost factors: 1) newsprint, which accounts for about 15% of the total costs for smaller papers and as much as 55% for big dailies, has risen from $50 a ton before World War II to $126 a ton this year; 2) labor costs, especially for mechanical workers, have gone up as much as 140% in the same period. The average daily, says Editor & Publisher, "has not gone through a year [since 1946] when expenses have not risen...
...Washington Post and Times-Herald has found that earnings from its TV and radio stations provide a valuable cushion against the shocks of newspaper expenses. Publishers are also installing expensive color-printing equipment that enables them to earn more money from advertisers for the same amount of newsprint. But improvements run high. "I bought the Free Press [for $3,200,000]," says Publisher John Knight, who controls the Akron Beacon-Journal...
...only recourse is to cut costs more. In the last two years hundreds of dailies have trimmed the size of their pages by an inch or more. By doing so, the New York Herald Tribune has made an estimated saving of more than $400,000 a year in newsprint...
...Franklin, who will retire next week at 70. ¶Richard C. Doane, 56, moved up from vice president and general sales manager to president of International Paper Co., the world's biggest paper company. Doane joined International Paper as a salesman in 1924, rose to manager of newsprint sales, and in 1949 stepped up to the board of directors. As president he succeeds John H. Hinman, 68, who continues as chief executive officer and moves into the new job of board chairman...
...about "Harvard's Fifth Amendment Communists' can be turned to taunts about "contemptuous Communists." The strange but evident public desire to learn all about Communist activity during World War II, frustrated by Furry's refusals, will hunger all the more, giving support to the kind of sweeping accusation and newsprint-aimed question which the one and one-half have popularized. And American education, despite its accomplishments, will remain an open target for unscrupulous politicians. The method of Furry and Kamin, then, for all its justified hatred of McCarthy's methods, and honest loyalty towards friends, is actually giving ammunition...