Word: newsprint
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Paper companies, whose expansion had caught up with their worst shortages (e.g., newsprint, kraft paper), also were looking more normal. St. Regis' net was down from $8.7 million to $3.2 million...
When the Los Angeles Times launched its new afternoon tabloid, the Mirror, last October, it hit the newsstands with a dull thud. Readers were baffled by its sideways front page, annoyed by its murky newsprint and cloudy color pages, and bored by its stories. By Thanksgiving Day, circulation had slumped to 71,447-well below the 100,000 guarantee to advertisers. From his thriving morning Times, Owner Norman Chandler rushed over City Editor Hugh ("Bud") Lewis to give Mirror Publisher Virgil Pinkley some help...
Except for Chic Young's Blondie and Chester Gould's Dick Tracy, no U.S. comic strip has ever scored a solid hit in Britain. But when the lid was taken off newsprint last winter, the London Sunday Pictorial jumped to sign up Al Capp's Li'l Abner. Editor Harry Guy Bartholomew, whose knowing tabloid touch had built the London Daily Mirror (circ. 4,400,000) into the world's biggest daily, thought that his even bigger weekend Pictorial audience (4,800,000) would eat up Capp's super-edible Shmoos as hungrily...
...Names. In Los Angeles, he landed a job as city editor on the run-down Herald, which Hearst had just bought to make war on Millionaire E. T. Earl's evening Express. City Editor Campbell printed his Page One on a green newsprint, and circulation climbed. When the Express imitated his stunt, Campbell headlined: E. T. EARL TURNS GREEN WITH ENVY. The Herald's big break came when the Express tagged Campbell's choice for mayor the candidate of "women of the underworld." Campbell sent reporters out to ask the candidate's clubwomen supporters how they...
...chief of the Sub-secretariat of Information, controlling 90% of the nation's press, 100% of its radio. Even the dollar famine was turned to Eva's ends; the National Economic Council decreed that during the shortage of foreign exchange, all newspapers would have to pool their newsprint stocks. This meant that the independent La, Prensa and La Nación would have to hand over much of their reserve stock to Peronista newspapers. Eva's man took charge of the divvying...