Word: newsreel
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Dates: during 1930-1939
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...medium of entertainment, the cinema's development has been fast if faulty. As a means of recording history, its development has been practically negligible. Outside of THE MARCH OF TIME and exceptional newsreel shots, the cinema has largely failed to record most of the great events of the last decade. Last week, the simultaneous release of two documentary films served to suggest the possibility that the cinema in general might at last be waking up to its non-fiction possibilities...
Considerably more dramatic than Crisis in its subject matter, The 400,000,000 is photographically more exciting. Its principal defect is diffuseness in narrative method, overenthusiasm for old newsreel shots. Effective sequence: farmers, summoned by a Chinese Paul Revere on a horse, picking up rifles as they leave their rice fields...
Most of the so-called newsreel theatres have sooner or later added a full length feature to their programs, but that in itself is no indication of the limited possibilities of short features. As soon as Hollywood stops sending out grade "e" concoctions and produces some well done athletic, scientific, or humorous features, the newsreel theatres may find themselves very popular. Walt Disney, Robert Benchley, and Time Magazine have already demonstrated the possibilities of the fifteen minute film, but the ghastly fillers must be removed before theatres like the new Telepix can be sure of success...
...owned 20 newspapers in 13 of the largest U. S. cities, with Universal Service and INS to flash them worldwide news, King Features Syndicate to dish out comics and boilerplate philosophy, the scandalsheet American Weekly to boost Sunday circulation into the multimillions. He had a string of magazines, a newsreel, a motion-picture company. He had the world's highest paid stable of writers and editors. And he made more money than any other publisher before or since...
...wrote his first book. At Princeton, he was Chairman of the Daily Princetonian, became a charter member of the TIME staff before he left college. At various times he has filled nearly every editorial post on TIME, had a hand in FORTUNE, LIFE, MARCH OF TIME (radio and newsreel). A keen golfer, fish erman, huntsman, he once made a hole in one at Stoke Poges. In 1937 he broke the North American record for tuna (821 Ib.) off the Nova Scotian coast in a storm. General Manpower was written shortly afterwards, between ducks and woodcock, on a ten-month sabbatical...