Word: newsreeler
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...Margaret Webster, newsreel-length Shakespeare was a light chore at the end of a heavy season. Besides laboring at the Maurice Evans Hamlet and Henry IV Part I, she directed the current Family Portrait, plays Mary Magdalene in it. The most powerful new director in the U. S. theatre, Margaret Webster is bold, witty, imaginative. She does not approach Shakespeare on bended knee, but gives him a hearty slap on the back...
...medium of entertainment, the cinema's development has been fast if faulty. As a means of recording history, its development has been practically negligible. Outside of THE MARCH OF TIME and exceptional newsreel shots, the cinema has largely failed to record most of the great events of the last decade. Last week, the simultaneous release of two documentary films served to suggest the possibility that the cinema in general might at last be waking up to its non-fiction possibilities...
Considerably more dramatic than Crisis in its subject matter, The 400,000,000 is photographically more exciting. Its principal defect is diffuseness in narrative method, overenthusiasm for old newsreel shots. Effective sequence: farmers, summoned by a Chinese Paul Revere on a horse, picking up rifles as they leave their rice fields...
Most of the so-called newsreel theatres have sooner or later added a full length feature to their programs, but that in itself is no indication of the limited possibilities of short features. As soon as Hollywood stops sending out grade "e" concoctions and produces some well done athletic, scientific, or humorous features, the newsreel theatres may find themselves very popular. Walt Disney, Robert Benchley, and Time Magazine have already demonstrated the possibilities of the fifteen minute film, but the ghastly fillers must be removed before theatres like the new Telepix can be sure of success...
...owned 20 newspapers in 13 of the largest U. S. cities, with Universal Service and INS to flash them worldwide news, King Features Syndicate to dish out comics and boilerplate philosophy, the scandalsheet American Weekly to boost Sunday circulation into the multimillions. He had a string of magazines, a newsreel, a motion-picture company. He had the world's highest paid stable of writers and editors. And he made more money than any other publisher before or since...