Word: newsstand
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Penthouse, with 20.4 million average monthly circulation, "outsells Playboy two-to-one in newsstand sales," Maure said proudly. However, Playboy still circulates more because of its heavier subscription list. "That's because they discount their newsstand price for subscriptions. We don't," Maure explained...
...million. The major innovations: nearly doubling the subscription price in three years, from $24 to $45, with almost no loss in renewal rate; more aggressive pursuit of national advertising for liquor, tobacco, automobiles and other consumer products; upgraded paper and a color cover to be more attractive on the newsstand. Next year Peretz projects achieving the all but unthinkable for an opinion magazine: a small profit...
Whatever the method, players see the games as a dice roll on a dream. Says Louis DeSantis, who has sold New York lottery tickets at his Lower Manhattan newsstand since 1967: "People know they're not going to get rich on what they're making, so they invest a dollar and wish." But despite well-publicized accounts of overnight wealth (see box), a person is about 31½ times as likely to be killed by lightning as to win New York State's Lotto jackpot. "Sure, somebody wins," says Myron Powell, a retired Congregational minister who fought...
...When you talk about this later--and you will please be sure to contact my publicity agent....." The Newsstand and the Tube--the two most reliable means of American pop culture--have been conveying a revolutionary message lately about "older" women (females traditionally viewed as less than desirable, i e., those aged 30 and upwards...
This does not seem to be going on: "Where are you off to?" "I'm tearing down to the newsstand, sweetie. The paper has a new full-color weather map of the entire country...