Word: newsstande
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Dates: during 1950-1959
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...indeed who is not able to buy a copy of TIME any place from the Rio Grande to the Arctic Circle. The job of getting the right number of magazines to the right place at the right time rests in the hands of a 73-man task force of newsstand representatives in the U.S. and five in Canada. They are headed by Circulation Newsstand Director J. Paul Young and his sales manager, Tony Jackson, who direct the operations from New York. For the newsstand reps, storms, wrecks, scrambled schedules and great distances are all part of the week...
Their job of seeing that copies are delivered on schedule in the right quantity sometimes requires emergency action. For example, last month a plane carrying the newsstand copies of TIME for British Columbia and Alberta crashed and burned. The American News Co. in Winnipeg called TIME'S production office in Chicago to rush all available extra copies west. Callahan phoned his distributors in Toronto and Montreal to strip their newsstands to the bare minimum and air-express the copies to Vancouver, where Pearson was busy making special arrangements with his distributors to meet the off-schedule shipments as they...
...magazine. They also keep close contact with the newsdealers themselves, supplying display racks, seeing that each dealer gets the proper supply of magazines, watching for special stories. Some stories may have a particular local interest. In such cases, a larger number of copies of that issue, along with newsstand posters, can be moved into the area...
...before the committee stepped William Richter, counsel for the Newsdealers Association of Greater New York, which represents more than 1,000 newsstands and stationery stores. Crime-and-horror comics, said Richter, are forced by the distributors on many newsstand dealers who do not want to sell them. They are often included in the same wired bundles with slick-paper magazines, even though they have not been ordered. If the retailer returns an "unreasonable amount," said Richter, "he can be cut off completely" from his supply of fast-selling, popular magazines...
...reported $250,000, put out his own biweekly Quick in a larger format (TIME, July 20). Annenberg, who also publishes Seventeen, Daily Racing Form and Morning Telegraph, hoped to succeed where Mike Cowles failed by using his Inquirer gravure presses, selling no subscriptions or ads and sticking to newsstand sales. He estimated he could break even with 1,000,000 circulation. Last week Annenberg admitted defeat. After experimenting for nine months with the reborn Quick without ever putting out a good magazine, he folded it. Quick did not sell enough newsstand copies to make money, and the cost of getting...