Word: newsstande
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Dates: during 1950-1959
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Some advertisers told Cowles that preparing special ads would be worthwhile only if the circulation topped 2,000,000. Quick started running television-program listings, picked up some newsstand sales but not enough. Though about half of Quick's readers bought subscriptions, Cowles decided not to try for more because of the cost of getting and servicing subscribers. Said Publisher Cowles: "We were faced with the decision of making a very sizable investment . . . building the subscriptions above the 2,000,000 mark, and still being uncertain whether the magazine could be a big success as an advertising medium...
...Finnish subscriber is a bookselling firm called Rautatiekirjakauppa OY, a name which just fitted the 22-character limit. But the same company is also TIME'S newsstand distributor in Finland, and its name and address (Koydenpunojankatu 2. Helsinki) is a constant challenge to the stick-to-it-iveness of typists who handle their correspondence...
Most publishers work mightily to achieve big circulations. But not the McGraw-Hill Publishing Co. It has become the world's biggest publisher of trade magazines and the fourth biggest U.S. magazine publisher* by carefully restricting its circulation. Newsstand sales, the lifeblood of most magazines, are not for McGraw-Hill, either. Last year although its 37 magazines made up two-thirds of McGraw-Hill's $62.5 million gross, it did not put a single one on newsstands. Nor do the seven McGraw-Hill bureaus and 46 part-time correspondents around the world cover the breaking news like other...
...drastic remedy to cut costs and get on its feet. Publisher Harry M. Dunlap slashed its 14-man advertising sales staff, abolished mail subscriptions, pared soliciting of ads to the bone, and cut its ad rate from $5,000 a page to $2,100. Cosmo will concentrate on newsstand sales, hopes to boost them. Its new circulation guarantee: only...
...train thundered down the tracks between passenger-loading platforms, catapulted over the stopping block, plunged through a newsstand, and emerged into the concourse like a bull elephant bursting out of a screen of jungle. It headed incongruously across the floor toward the crowded waiting room. Then the concrete flooring gave way and it crashed through into a baggage room below amid clouds of steam and dust and a heart-stopping tumult of sound. The first coach hung at an angle over the gaping hole. The second coach also entered the concourse. Other front coaches were derailed, but passengers...