Word: newsstande
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Sales at my local newsstand must be plummeting. Instead of newspapers, many of the fellow passengers on my daily subway commute are reading books...
DIED. JUDD ROSE, 45, co-anchor for CNN NewsStand since 1998, known for his keen wit, lucid prose and sharp reporting; of a brain tumor; in New York City. He discussed living with cancer during one of the broadcasts that marked his 16-year career...
Well, let's say the corner newsstand. The women's good-natured, rowdy jousting in the opening and closing round-table segments makes the show a distinctive treat. But in between is fairly typical daytime-talk fare. The celebrity interviews, which make Walters' pre-Oscars weepfests look cerebral, are generous to a fault. (And how. Vieira once gave Wesley Snipes a lap dance--"after he requested it!" she protests.) There are numerous fashion features--Jones has often shilled her line of wigs--and for every contrarian service piece on "swimsuits for real women" there's a runway show of boobulous...
...upmarket publisher," says Truman. Or, as a former editor puts it, "they couldn't fully embrace the gutter." The schizo result--skin on the cover, earnest advice articles on the inside-- satisfied hardly anyone: Maxim readers, old pop-culture-conscious Details readers or advertisers. Ad pages and newsstand sales fell, and with them...
...competition for your target market's eyeballs: Wired, Red Herring, Business 2.0, Internet Week, Yahoo Internet Life (plus TIME's sister publications, TIME Digital and FORTUNE's eCompany Now, set to appear in April and May, respectively). And all you've got is that tiny little space on the newsstand...